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Give a hearing to 'The way we think about charity is dead wrong'

Dan's talk is fascinating. Some of his points seem debatable, and all of them are innovative. Yet, the idea that it takes money to make money and that investing in the tools of fundraising are worth it to reap a greater return are ideas begging for a hearing in too many organizations. I have witnessed first hand that nonprofits that invest in fundraising do indeed raise more money! It takes money to raise money. If ROI is important for Coca-cola and Burger King why shouldn't it be important for the nation's nonprofits?

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