Articulating a Clear Mission


Whether a non-profit group's organizing purpose is focused more on people or pets, conventional wisdom indicates that a board's first task is to articulate the mission, vision and values of the organization. While that sounds simple enough, it is far too easy to get sidetracked, lost in the woods of a hundred opinions, and overthink basic decisions like word choice, sentence structure, and nuanced meanings.

Non-profit guru, Carter McNamara, discusses common strategic planning derailments and ways to stick to the important issues at hand, to move forward and to make real progress. By first taking time to address and build consensus around underlying issues before launching directly into the work on mission, vision, and values, the extra attention to detail should be handsomely rewarded in progress.

Read more of Carter's thought here.

Forster Consulting is ready to convene key discussions with you and your organization to uncover synergy already in play from past achievements, in order to write tomorrow's successes. Let us know if we can help.


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