Articulating a Clear Mission
Whether a non-profit group's organizing purpose is focused more on people or pets, conventional wisdom indicates that a board's first task is to articulate the mission, vision and values of the organization. While that sounds simple enough, it is far too easy to get sidetracked, lost in the woods of a hundred opinions, and overthink basic decisions like word choice, sentence structure, and nuanced meanings. Non-profit guru, Carter McNamara, discusses common strategic plannin
